by Russell Volz | Feb 17, 2020 | Beans And Roasting
If the definition of marketing is “The Art Of Lying In Order To Sell Your Stuff”, then the coffee industry is replete with more lies than any industry in history. Let’s face it; you want the best whole bean coffee, yet how do you tell truth from fiction when facing...
by Russell Volz | Feb 19, 2019 | Beans And Roasting, Brewing And Drinking
Very often when I talk coffee, people tell me, “When I was in Timbuktoo, I had the best coffee ever. I don’t know why but, I just can’t find coffee in the United States as good as that.” Here’s the funny thing, it doesn’t matter where they went on vacation. It could...
by Russell Volz | Oct 25, 2017 | Beans And Roasting
Have you ever heard anyone say, “Cheap coffee is just as good as expensive coffee”? As a master coffee roaster, I can confidently say that I agree. Generally speaking, cheap coffee is every bit as good as your typical expensive specialty...
by Russell Volz | Oct 24, 2017 | Beans And Roasting
In an effort to be the latest and greatest coffee craze, coffee companies have been promoting Kopi Luwak or Civet Coffee or better known as “cat shit coffee”. Really guys, you can’t make this shit up. Dutch Colonial Coffee As the story goes, during...
by Russell Volz | Aug 2, 2017 | Beans And Roasting
Do fresh roasted coffee beans really taste better? Well, to answer that question, you might consider this. Coffee beans aren’t really beans, they’re actually a fruit. Being a fruit, would you eat an apple or a peach or a pear that was a month old, or 6 months old, or...
by Russell Volz | Nov 22, 2016 | Brewing And Drinking
As a master Spokane Coffee Roaster, I contend that keeping coffee fresh is impossible. You see, ALL coffee starts going stale and bitter in about 30 days and no amount of space-age packaging can change that fact. Yet a vast majority of coffee in the US has been...
