by Russell Volz | Feb 17, 2020 | Beans And Roasting
If the definition of marketing is “The Art Of Lying In Order To Sell Your Stuff”, then the coffee industry is replete with more lies than any industry in history. Let’s face it; you want the best whole bean coffee, yet how do you tell truth from fiction when facing...
by Russell Volz | Oct 19, 2018 | Beans And Roasting
There are only 3 coffee roasts; light, medium, and dark. Everything else is just plain marketing BS. From Our Roaster To Your Table In 24-48 Hours Free Shipping On 3 Or More...
by Russell Volz | Dec 26, 2017 | Brewing And Drinking
I like coffee and I really like BBQ. I can’t think of a better thing than to combine the two. Below is my sister Karen’s coffee BBQ rub. This is great on anything you put on the grill. Here’s the weird thing, the meat doesn’t taste anything like coffee. But what the...
by Russell Volz | Oct 24, 2017 | Beans And Roasting
In an effort to be the latest and greatest coffee craze, coffee companies have been promoting Kopi Luwak or Civet Coffee or better known as “cat shit coffee”. Really guys, you can’t make this shit up. Dutch Colonial Coffee As the story goes, during...
by Russell Volz | Oct 13, 2017 | Beans And Roasting
Kona coffee isn’t the best. Far from it. As you already know, because of marketing, it’s sometimes tough to tell fact from fiction, good from bad, and truth from lies. This is just as true with the Kona Coffee. You’d think that one of the most...
by Russell Volz | Sep 20, 2017 | Beans And Roasting
Coffee blends are all the rage. So, which is the best coffee blend? It seems like there’s a different kind of blend for each season, holiday, day of the week, and every palate. Best Coffee Blend Espresso Blend Market Place Blend Christmas Blend House Bend Gourmet...
by Russell Volz | Aug 16, 2017 | Humor & Satire
As a master Spokane coffee roaster, I know that we roast the best whole bean coffee on the planet. No brag, just fact. But a lot of people don’t know that or know who we are or what we do. On occasion, when I meet people for the first time, I...
by Russell Volz | Aug 9, 2017 | Politics & Religion
Both American journalism, i.e., “news reporting” and American coffee can find their roots in the American Revolution. Even though coffee isn’t guaranteed in our country’s constitution, a “free” press is. In fact, a free press’s original intent was to keep...
by Russell Volz | Aug 2, 2017 | Beans And Roasting
Do fresh roasted coffee beans really taste better? Well, to answer that question, you might consider this. Coffee beans aren’t really beans, they’re actually a fruit. Being a fruit, would you eat an apple or a peach or a pear that was a month old, or 6 months old, or...
by Russell Volz | Apr 12, 2017 | Beans And Roasting
Why drink coffee that’s just OK, when you can have the best coffee experience of your life? All you really need is the best whole bean coffee and about 60 seconds. That’s it. Yet, most Americans enjoy drinking burnt and bitter industrial coffee. Why...
by Karen Bukovitz | Apr 4, 2017 | Brewing And Drinking
Cold Brew Coffee Who’d guess that cold brew coffee could help me to lose over 30 pounds. You see, I love coffee. Ever since those late night study groups in college, I have been thoroughly committed to the coffee experience. But truth be told, over the years...
by Russell Volz | Feb 24, 2017 | Beans And Roasting
Mixing business with pleasure is one of the great perks of owning your own coffee roasting company. In January, Alisha and I went on the most amazing Costa Rican coffee tour. Costa Rica – The Adult Disneyland Why Costa Rica? Well as my world-traveling sister...
