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For Alisha and I, customer service isn’t a marketing tactic. It’s how we were raised.

We both come from families of small business owners who believed you should know your customers by name. That old-fashioned idea stuck with us.

Even today, many of you we know by name. We know a little about your lives, and we like it that way. If you prefer to keep things private, that’s perfectly fine. But if all you want is anonymity, you can get that from Charbucks. We’re here for something more personal.

Here’s the bottom line: We care. We care about our faith, our family, and the people who’ve become our friends through this business. That’s why we genuinely want to hear from you — whether it’s a question, a suggestion, or even a complaint.

Hearing from you is still one of the best parts of what we do.