by Russell Volz | Feb 19, 2019 | Beans And Roasting, Brewing And Drinking
Very often when I talk coffee, people tell me, “When I was in Timbuktoo, I had the best coffee ever. I don’t know why but, I just can’t find coffee in the United States as good as that.” Here’s the funny thing, it doesn’t matter where they went on vacation. It could...
by Russell Volz | Oct 19, 2018 | Beans And Roasting
There are only 3 coffee roasts; light, medium, and dark. Everything else is just plain marketing BS. From Our Roaster To Your Table In 24-48 Hours Free Shipping On 3 Or More...
by Russell Volz | Jun 15, 2018 | Beans And Roasting
I love smooth coffee. If it’s not the smoothest coffee in the world, then I’m not interested. No Bitter No Burnt for me. Yet finding the smoothest coffee beans isn’t easy. Keep reading and I’ll tell you what to look for, why to look for it, and how to find it. My Path...
by Russell Volz | Oct 25, 2017 | Beans And Roasting
Have you ever heard anyone say, “Cheap coffee is just as good as expensive coffee”? As a master coffee roaster, I can confidently say that I agree. Generally speaking, cheap coffee is every bit as good as your typical expensive specialty...
by Russell Volz | Oct 24, 2017 | Beans And Roasting
In an effort to be the latest and greatest coffee craze, coffee companies have been promoting Kopi Luwak or Civet Coffee or better known as “cat shit coffee”. Really guys, you can’t make this shit up. Dutch Colonial Coffee As the story goes, during...
by Russell Volz | Oct 13, 2017 | Beans And Roasting
Kona coffee isn’t the best. Far from it. As you already know, because of marketing, it’s sometimes tough to tell fact from fiction, good from bad, and truth from lies. This is just as true with the Kona Coffee. You’d think that one of the most...
by Russell Volz | Sep 20, 2017 | Beans And Roasting
Coffee blends are all the rage. So, which is the best coffee blend? It seems like there’s a different kind of blend for each season, holiday, day of the week, and every palate. Best Coffee Blend Espresso Blend Market Place Blend Christmas Blend House Bend Gourmet...
by Russell Volz | Sep 13, 2017 | Beans And Roasting
French Roast Coffee Marketing is all about motivating consumers to by their stuff. How do they do that? Well, they tell you what you want to hear. They stretch the truth. But mostly they just lie to you. Case in point; French Roast Coffee. In the old sailing ship...
by Russell Volz | Aug 28, 2017 | Beans And Roasting
Is Organic Whole Bean Coffee Best? In today’s world success is largely based on perception; short actors are made to appear tall; chemically laden foods are sold as health food; models are photoshopped to the point of appearing like goddesses; the ugly become...
by Russell Volz | Aug 22, 2017 | Beans And Roasting
Walking up to the coffee bar, a middle-aged man asked for a cup of coffee. The young gal behind the counter asked, “For an extra dollar, you can feel good by supporting the poor farmers with our special fair trade coffee”? He simply said, “No thanks, the regular will...
by Russell Volz | Aug 2, 2017 | Beans And Roasting
Do fresh roasted coffee beans really taste better? Well, to answer that question, you might consider this. Coffee beans aren’t really beans, they’re actually a fruit. Being a fruit, would you eat an apple or a peach or a pear that was a month old, or 6 months old, or...
by Russell Volz | Apr 12, 2017 | Beans And Roasting
Why drink coffee that’s just OK, when you can have the best coffee experience of your life? All you really need is the best whole bean coffee and about 60 seconds. That’s it. Yet, most Americans enjoy drinking burnt and bitter industrial coffee. Why...
