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Vacation Coffee Syndrome

Vacation Coffee Syndrome

Very often when I talk coffee, people tell me, “When I was in Timbuktoo, I had the best coffee ever. I don’t know why but, I just can’t find coffee in the United States as good as that.” Here’s the funny thing, it doesn’t matter where they went on vacation. It could...
Kona Coffee Heaven or Hype

Kona Coffee Heaven or Hype

Kona coffee isn’t the best.  Far from it.   As you already know, because of marketing, it’s sometimes tough to tell fact from fiction, good from bad, and truth from lies.  This is just as true with the Kona Coffee.  You’d think that one of the most...
What Is The Best Coffee Blend

What Is The Best Coffee Blend

Coffee blends are all the rage. So, which is the best coffee blend?  It seems like there’s a different kind of blend for each season, holiday, day of the week, and every palate. Best Coffee Blend Espresso Blend Market Place Blend Christmas Blend House Bend Gourmet...
The French Roast Coffee Hoax

The French Roast Coffee Hoax

French Roast Coffee Marketing is all about motivating consumers to by their stuff. How do they do that? Well, they tell you what you want to hear. They stretch the truth. But mostly they just lie to you. Case in point; French Roast Coffee. In the old sailing ship...
Fair Trade Coffee vs. Free Market Coffee

Fair Trade Coffee vs. Free Market Coffee

Walking up to the coffee bar, a middle-aged man asked for a cup of coffee. The young gal behind the counter asked, “For an extra dollar, you can feel good by supporting the poor farmers with our special fair trade coffee”?  He simply said, “No thanks, the regular will...
The 8 Truths About Whole Bean Coffee

The 8 Truths About Whole Bean Coffee

Why drink coffee that’s just OK, when you can have the best coffee experience of your life?   All you really need is the best whole bean coffee and about 60 seconds.  That’s it.  Yet, most Americans enjoy drinking burnt and bitter industrial coffee.  Why...