If you’re a foodie, wino, or coffee snob, then you know that freshness makes all the difference in the world. Fresh roasted coffee simply tastes better. A whole lot better! The question is this. Of all the Boise Coffee Roasters, which ones measure freshness in hours instead of weeks or months?
Fresh Roasted Coffee
Here are a few little known facts about fresh coffee. First, all coffee starts going stale and bitter immediately. By 30-60 days after roasting, all coffee tastes bitter and no amount of space-age packaging will make a lick of difference. Secondly, a vast majority of coffee sold in America has been sitting in warehouses or on store shelves for months if not years. That’s why most coffee in America tastes like horse piss.
OK, I know that last comment offended a few of you. Maybe, that’s because you’re not a coffee snob and that’s OK. There are a lot of people that love “Bad Coffee”. Hey, I’m OK with that. Drink what you like, but if you are looking for soul satisfyingly smooth coffee, then keep reading.
This is Boise Idaho
This is not Seattle or Portland. In Boise, we do things differently here. We raise our kids to be God fearing, grateful, patriots. You and I love our city, country, and neighbors. That’s why we fight for what is right. And we’re proud of our way of life.
Unlike Seattle and Portland, we want real coffee; coffee that’s not burnt beyond recognition. Here in Boise, we like coffee that you can actually taste the beans and not the roaster. When it’s roasted right, we like coffee that you can taste the subtle flavors of citrus, spice, and chocolate.
I drink coffee everywhere that I go and the first thing I do is ask when the coffee was roasted? Nine out of 10 times, the baristas don’t even know. This is even true right here in Boise. Often I can see the coffee roaster not 20 feet away, yet the coffee is weeks if not months old.
You know what that tells me? It tells me that the coffee shop doesn’t know what they’re doing. Secondly, it tells me that their coffee is going to suck.
Here’s the thing. You and I and two out of three people in Boise make their own coffee at home. That’s why I created Lake City Coffee. To give you the best home brew coffee experience of your life. That’s why I gently roast your beans the old-fashioned way, low and slow, and then ship it to you the same day. Thus, from my roaster to your table in 24 hours.