Coffee shops typically carry a wide variety of coffee roasts, everything from French Roast to Vienna Roast; and from light roast to Full City roast. So, which is the best coffee roast?
Well, that all depends on what you like. If you like bitter and burnt industrial coffee, then you’ll have a lot to choose from. Don’t get me wrong. I’m not judging here. Drink what you like. But if you’re like me, then you like smooth flavorful coffee, in which case you’ll have to look long and hard.
You might be wondering, why is it so hard to find good smooth coffee? Shouldn’t the best coffee roast be everywhere? Most people aren’t surprised when I say that in our consumer driven economy, marketing nearly always trumps quality. (Pun Intended).
Coffee shops typically carry:
Full City Roast
and the list goes on and on.
French Roast Story
For example, here’s a great story, that makes my point. Back in the days when coffee was imported in sailing ships, the bottom layer of coffee bags were often wet and then thrown away. Eventually, the French struck on the idea to burn the daylights out of these wet beans and sell them to the poor.
If you fast-forward 100 years and American industrial coffee companies were looking for a way to sell to you cheap, inferior, bitter coffee beans. To make these beans even remotely palatable, they took these bad beans, burnt the daylights of them, and call it… you guessed it, “French Roast”.
Here’s my point. Nearly all large industrial coffee companies; Folgers, Hills Brothers, Yuban, Starbucks, Costco, and even Spokane Coffee company Cravens, and Coeur d’Alene Coffee company Doma, burn the snot out of their coffee to hide how bitter the coffee is and to extend it’s shelf-life.
Look, it’s simple. Coffee was never meant to be served bitter and burnt, yet most industrial coffee companies assume that’s what everyone wants. Actually, they’re not entirely correct. Most Americans do want bitter and burnt, but there’s a growing number of us Spokane Coffee drinkers and Coeur d’Alene coffee drinkers that want smooth; with all the bioflavonoids, antioxidants, caffeine, and yes flavor.
Best Coffee Roast
That’s why we at Lake City Coffee aren’t trying to convert industrial coffee drinkers to our best coffee roast. We’re just looking for people like us; people who are looking for a smooth coffee experience that’s second to none.
If you’re tired of drinking burnt and bitter coffee, then do yourself a favor and check out our small lineup of super smooth coffee’s by going to our Shop page.